Man and Woman at a Cafe (1900)

Leonetto Cappiello was an influential Italian and French poster art designer and painter. Renowned as the "father of modern advertising," Cappiello revolutionized the field of poster design with his innovative approach. He started his career as a self-taught artist, initially known for his caricatures in Paris, where he was drawn by the city's vibrant artistic scene. Cappiello's unique style often featured bold, dynamic figures in motion, departing from the more cluttered and painting-like style of early advertising. His ability to create striking, memorable images helped establish him as a pivotal figure in the evolution of modern advertising and graphic design.